The second most common way Canadians find an optometrist (after asking friends and family) is to do an online search. If someone in your city searches for a local optometrist, does your office appear on the first page of results?

How many people are searching for optometrists?

We’ve found there are about 5 optometrist-related searches per month for every thousand people in a city. A Canadian city of 100,000 population will have about 500 monthly searches by people who are actively looking for local optometrists. This does not count patients looking for their current optometrist.

If your website converted only one percent of those searches into patients, you would acquire 5 new patients every month. To do this, your site needs to be prominent, attractive, and functional.

Most people only view the first page of search results. Not being on the first page is like not being in the phone book.

See how your website ranks

Many people search for “optometrist in {city name}” when looking for a local optometrist. Try that search below to see how your current website ranks.

If you don’t appear on the first page of results, it’s unlikley your site will be found. Other imporant search terms to try are:

  • “eye exams in {city name}”
  • “eye doctors in {city name}”
  • “Dr. {your name}, {city name}”