Optometrist Website Services
You have more important things to do than deciding what font to use, or how to format you text and images. Wherever possible, we make these decisions for you based on best-practices and our experience with optometry websites. During the review and approval stage, we encourage you to adjust our design to suit your preferences. The result is a professional website that doesn’t consume weeks of your time to plan.
Performance Websites
Our performance websites provide everything that Canadian optometrists need to have a successful online presence.
There are many important things to consider when planning a professional website. Now you don’t need to worry about the details: we handle them for you while still providing a professional, customized website that reflects your individual practice.
“I really liked the fact I could book my appointment online, it was very convenient.” – patient comment
Performance Website details
Key Features
- Customizations include your logo, custom images, and colour scheme
- Appointment booking, contact lens re-order, and “contact us” forms which send requests directly to your email
- Designed for low-vision users: high contrast, large text, etc.
- Mobile-friendly (cell phones) and multi-browser compatible
Initial setup includes
- Your new domain name (such as www.YourPracticeName.ca or .com)
- Selection of a design and customizations
- Writing site content
- Email setup and integration, if required
- Search Engine Optimized (SEO) for good search rankings
Continuous support includes
- Website hosting and domain name renewals
- Traffic reports delivered by email
- Email service for multiple addresses, if required
- Scheduled upgrades to underlying site software to maintain security
- Routine updates included: changes to website text can be requested by phone, e-mail, or with MyUpdate
Local Online Ranking Service
Our Local Online Ranking (LOR) is for optometrists who want to build their patient base. Your optometry website must rank highly in search engines (such as Google, Bing, and Yahoo!) before it can be found by prospective patients.
The goal of our LOR service is for your site to rank highly on important search phrases. For example if your practice dispenses contact lenses, one important search phrase is "contact lenses {your city} ".
It’s important to realize that an optometry site will not automatically rank highly in search engine results. You can see this by performing a google.ca search for “optometrist {your city name}”. Notice that of all the optometrists with websites in your city, only a few may show in the first two pages of results.